Data science expert and entrepreneur, Michael Lukianoff, specializes in quantitative solutions for brick & mortar restaurant and retail industries. He founded and held C-suite roles at industry leading companies that pioneered the use data driven solutions used by more than 60% of the top 100 US chain restaurants. Mike has created multiple analytical methods for price, promotion, marketing optimization and site selection in the chain restaurant space, each model adapted based on the changing dynamics of the economic environment and needs of industry leaders. Once again, he is modernizing these techniques based on how and where consumers engage with retailers today, harnessing new datasets derived from digital technologies, all against an everchanging economic landscape that is more challenging than ever with his latest venture, Extropy 360.